Can a CPA Firm Be Different in a Changing Market?

By Steven E. Sacks, CPA, CGMA, ABC This is a tough question. Marketers, brand experts, strategists and PR professionals, among others, study this question daily. Reaching consensus is no walk in the park. Alert: Real differentiation, by the… Read More

Find Innovative Ways for Staff Advancement (and Retention)

By Steven E. Sacks, CPA, CGMA, ABC Younger professionals are looking for CPA firms that will enable them to move up the career ladder faster than the traditional time. Depending on the existing firm structure and size, there… Read More

The Exit Interview: A Way to Keep the Door Open

By Steven E. Sacks, CPA, CGMA, ABC A more mobile (read temporarily stationed) workforce should make CPA firms think seriously about how effectively they handle staff departures. In fact, the whole process of recruitment and retention needs careful… Read More

The (Lost) Art of the Interview

By Steven E. Sacks, CPA, CGMA, ABC   The process of interviewing candidates can be done more effectively if less reliance is placed on the resume. Much has been written on this: from psychologists to organization behavioral scientists… Read More

Does Your Board Know Its Role?

By Steven E. Sacks, CPA, CGMA, ABC The purpose behind an organization creating a board is not to micromanage, design a company logo,  or address human resource issues. Neither is its role to sit around and smoke Cohiba… Read More